Ask the Expert Series: Bottling Sustainability

Packaging now drives 30–70 % of a beverage’s total carbon footprint—so the choices you make are no longer just cosmetic, they’re strategic. In this one-hour DISCUS webinar, Eastman sustainability lead Holli Alexander will unpack today’s spirits-and-wine packaging environment:

• The Line-Up – Glass, aluminum, PET and emerging boxed formats: current market share, cost dynamics and consumer sentiment.

• Sustainability Reality Check – Carbon intensity, recyclability, refill potential and design trade-offs for each material.

• Closing the Loop – How advanced molecular recycling raises recycled-content quality and enables “pack-to-pack” circularity—illustrated with real use-cases.

• Finishing Touches – Caps, shrink sleeves and reusable drinkware that reinforce brand and environmental performance.

Attendees will leave with a clear framework to compare formats, pinpoint their biggest CO₂-reduction levers and identify collaborative paths with Eastman to accelerate a better circle for spirits packaging. Come ready with questions—and leave ready to raise the bar.